Marketing Maven Toasts Future Technology

Hey readers – got a new gig doing social and being a content milch cow so I haven’t had a lot of time and energy for blogging, but I reckon you all want to know whats up? so I ‘ll  shed some light.  Got questions?  Comment!

raymi lauren

I love my life right now.  yeah really

I’m a g i l e adaptive, smooth as ice and trying to be twice as nice as the last time I was up here doing legit shit in the large leagues where people notice     my ducks are lining up right now.

more Karen Nssbaum , Raymi

Last Tues 15 Nov 2016 I went across town with a coworker to Jackman Reinvents which is a cool ad agency I discovered that has a pretty nifty office space (behind the pink door) on Adelaide St just past Spadina.  They laid out a good spread and filled the room with smart people, four of whom gave a half hour talk, a panel discussion about how to leverage new technology for marketing.

Andrew Ainsworth from Humber, Tania Stadnik b2b marketing

The event was put on by the AMA Toronto chapter. There were a ton of bloggers and ad execs and academics like Andrew Ainsworth Humber photography classes ass dean alongside Hop Skip’s Tania Stadnik, b2b marketing boss and current prez of the AMA Toronto.

Here she is again hugging the panel,

panel talk at AMA toronto

Yeah these are some smart people alright. Brown pants is moderator Mark Vecchiarelli of Vekya Inc, then Adam Green from Google, then Zahra Rajani the VP Digital Experience at Jackman and Kevin Keane from Brainsights, and Tania Stadnick of AMA Toronto. Betcha wondering what they talked about ? What we all listened to for thirty five minutes? In truth it was pretty theoretical and more for big agencies. How you make change is important. Sure. Why and what size matters, of course.

adam green from Google

i love networking
Deb Lewis from City Events

Deb Lewis does marketing at CityEvents. She sat beside Mary Bratko, Wedding Girl and Charles Moffat from Lilith Gallery. Below i’m talking to Adam Green from Google Canada who is proving to be very hard to connect with now, afterwards…

Raymi, Lee with Adam Green of Googe Canada

Below, the red haired woman’s name is Liza Chalaidopoulos – Isaacs.  Not sure if i got that right. She gave me her card . still took me three minutes to type her name.

Liza Chalaidopoulos - Isaacs

Then it was time to sit down and listen

listening to speakers

We heard four futurists prognosticate
in a loose debate
about the fate
of marketing in the future.

Rob Campbell - SMOJoe

Rob Campbell was there; he wrote a story for Toronto Guardian which was super OCDetailed but carries the misleading title Technologists Predict the Future of Marketing. Umm FAIL. They’re not, and they didn’t.

The seminar was fun
and cheered up everyone
but more so the drinks we had
when the talking was done

Amazing wine.  Seriously this shit is great.

Cottage Block wine - great stuff

OMG What do you mean only one drink ticket?

only one drink ticket

Whose in charge?

Shannon Tebb from Shanny in the City

If you really wanna know what happened you can read Shanny’s post about marketing her matchmaking in the future.

Or Karen Nussbaum from Storia PR’s post remembering the insights and ideas on new techs for marketing that she saw or was made awre of at ths AMA Toronto event.

Shanny, Raymi and Karen Nussbaum

Seeing everyone again and learning about what they’re all doing is inspirational, but the tech-talk kinda discouraged some of us; After hearing how hard is to get adopters, Shanny decided once and for all not to make a mobile app for her matchmaking business.  Karen just wants to work for a big agency now.

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Ring Girl at Hogtown Live Wrestling in Toronto

live wrestling in Toronto - socktoberfest

Played a bit part in some thrilling sports theatre on Sat Oct 1st 2016, when I appeared as the official Ring Girl (ring person?) at the Hogtown live Wrestling event in Toronto at the Super Wonder Gallery on Bloor st W in Toronto. This was a bit like being a cat in room full of rocking chairs… I had to keep one eye on the action, but most of all I just worked hard just staying out of everyone’s way.

Live wrestling needs Ring Girls to fetch discarded costumes and props and hold up signage showing the match number and wrestlers’ names etc, and I got the call because I have experience doing it! This is my third appearance as ring girl but the other two times were for boxing matches.

Wrestling is different. The guys are more colourful and way more into themselves and their characters.

wide angle of the wrestling ring at Super Wonder Gallery

Not many of them even noticed me, except to tell me to move, or ‘watch out!’ . But I added to the excitement in my own way.

Raymi reocking the wrestling ring at Hogtown Wrestling in Toronto

The Super Wonder Gallery added the colored lights and stocked the bar with beer and whisky and were very generous (to me) with both. It was a good atmosphere, and everyone had a real good time. The people who came in off the street couldn’t believe it – the show is really exceptional. It’s well written and full of dramatic stunts, high falls, slaps and barrel rolls.

Raym the Minxi with wrestler's costume at Hogtown Wrestling event in Toronto

The matches were exciting and kept everyone pretty much riveted to their chairs – nobody knew the outcomes except maybe the wrestlers! Haha no honestly I couldn’t tell if it was real or scripted. When I asked one of the guys backstage he changed the subject and started asking me about my wings – it worked. i talked all about my wings.

Raymi the Ring Girl watching wrestlers at Hogtown Wrestling

Frankie from Amicos late night pizza Toronto posed with me at the ring- its part of a Ring Girl’s contract to pose with sponsors, plus Amico’s Pizza is delicious and I’m going to have a late night party there for my blog peeps this winter.

Pizza Toronto Raymi wih Frankie from Amico's Pizza with Raymi the Minx at Hogtown Wrestling

Rob Campbell wrote about collecting Toronto wrestling posters after I saw him at the show; he paid three bucks each for these posters (they’re not even that old) and thinks they’ll be worth a mint in a few years. Maybe they will now that I posed with them!

raymi with werestling poster

Hung with the wrestlers out back and got in the action when they were recording videos and taking pictures. I suppose the longer i hang around, the more they’ll work me into their drama but honestly if there’s even the smallest chance I’ll get an elbow in the face then I’m out.

Here I am – divide and conquer.

Raymi separates the wrestlers from their fan girl

The costumes are great – I met the girl who made some of them. Designer Lori Peltonen aka Monster Muffin aka Muffin aka Muffy.

Designer Lori Peltonen aka

Monster Muffin aka Muffin or Muffy. She came and sat ringside and watched the whole show. Later I found out she’s a roller derby star and skates with Team Ontario, Toronto Roller Derby All-Stars and The Chicks Ahoy.

I wish I knew more about the backstories of the individual wrestlers. Before the next match I hope to watch some of the Rogers TV shows and get a bead on who everyone is and what they did before and where they stand in the rankings. You get out what you put in, and I like the vibe here.

Live wrestling in Toronto

Come out on Nov 11th to the next show – Super Wonder Gallery

 

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