Schematic visionaries

OK lets put our thinking caps on and I’ll grab my notes. The conference feedback about your hero was: wow she has a plan – she knows what she wants and she is going after it. – congrats and u looked gorgeous :).

It’s panel time!

Raymi Lauren White

Blogging Pioneer

Raymi the Minx aka Lauren White or, Raymi Lauren, built her brand at the age of 17, spawning in 2000. She is a pioneer of blogging and was amongst the small pool of bloggers during its first wave of popularity in 2002, drawing the attention of The National Post and SEX TV. A provocateur savant, unabashed black sheep of the digital age, influencer, trend setter, wordsmith; has been a MUST READ in the Toronto’s hip and in-the-know arena for over a decade. Raymi is on par with media, a notable invitee to all the to-dos, touted as the Penny Lane of Toronto (long time music industry ties), muse to the stars, spearheads a bounty of fellow Little Raymis with copious pop-up copycat raymi blogs. Multiple times over viral, donning garb and trends before you got over the last one. Raymi has singlehandedly made a business of her personal everyday life, is a spokesmodel for a plethora of elite brands and has successfully married her hobbies and passions with business, sometimes it’s hard to distinguish between the two. You need to meet her to fully experience and grasp her special brand. A closet feminist, comedienne, exhibitionist, Raymi wears all hats and didja know, she’s HUGE in the foodie scene too, not to mention, a rapidly budding and requested burlesque dancer?




Showed up a little early (for once) to catch the panel before mine to see how these ladies were doing it. they would set the bar and I would be cartwheeling over it. That was my trick to settling my nerves. It worked. Was still nervous though, but I am always nervous so it doesn’t much matter. I’ll distract them with dazzle camouflage.

Following people on twitter and they thank you by spam blasting you with something you have zero per cent interest in. No thank you. Unfollow.

Katrina tweeted are you wearing pants? I replied with oh sh- where are mein pants? ILUVHER.

I guess colleague was bored at points. He is already well-versed in all my wacky hair-brained schemes.

That baby was calming. We vibed off one another. I don’t know protocol in talking to babies, is it ok? I picked up a dog once in a movie store and my bf was like NO. That’s the equivalent of picking up someone else’s baby. I get away with stuff all the time and I know that what I can do isn’t necessarily ok for everybody else. Yes I get special privileges.

They all followed my twitter straight off the bat thanks to Rose. I am this close to being a pyramid scheme (what’s a ponzi scheme that sounds fun!) or a televangelist.

I know and don’t know what they were saying. The room was packed! No seats or, I just didn’t want to interrupt. I saw that no one was being as insane and boisterous as I had been plotting. My nerves went away. I’ve been on network autopilot for weeks it is second nature now and annoying all of my friends. I can’t stop selling.

Comment of the day:


It’s super weird to get comments daily to a ghost of a girl. Like she lives in a dance video in a condo she used to live in. Click that link to see.

More of that.

@1ofthose2girls the tiara chick had the fortune of washing her hands precisely when I was in the loo putting on my magic final touches and thus became deeply entangled in a massive sharing of ladies room banter. That’s Katrina, the new treasurer of empire raymi. She is paid in Brie.

@KarmicEvolution screamed out I LOVE YOU. I dared her to. It happens at the end of my Intro here. I knew she’d do it cos she had a whale on her head. People with animals on their heads typically are wont to yell things out in public.

This is what I call being a team player. Did you wear your shirt?

I wore a bra in case my party hats would be showing. I chose my colour over summer and everything was easy breezy sunny and I was a surfer babe 24/7. Farah said she expected me to show up in my lifeguard outfit. She said it’s infamous hahaha. Totally. Maybe I’ll do a post of photos of me wearing it all over town.

All #SCCTO babes get a discount to AndroidTO. code: RAYMI. Android and Connected sitting in a tree c-o-n-f-e-r-e-n-c-i-n-g. Hot geek love.

Another baby.

So adorable.

Your baby is a thief. Her mom was like I am trying to train her to pull people’s rings off. Loved that. I love when they take you to task for the bluffs you throw out there.


One of the first things I said was I FEEL LIKE I AM SITTING AT A BAR. I was jokey. People listen to stand-up.

They are all staring. It’s like a dream and a nightmare simultaneously.

I want those shots. or maybe not. You get the idea.

OOh that hat was a good idea, face hiding. Like when people whisper, you listen closer. If my face is obscured you will constantly look for it.

Ok I will for real get up off my ass now and get my notes. It was hard to say all the things you planned to because it was a discussion and specific questions lead to specific answers. What works for me might not necessarily work for you and I knew I couldn’t convince a room of 200 proactive techy chicks that the recipe to success was heavily beauty based or being a constant gag-making stooge, I can tell that to you guys but to a room, nuh uh. Everyone likes to think that they have all the answers better than you. Fine then go get invited to a panel and tell it on a microphone. Mantain relevancy and longevity. That is the goal. I am eleven years old this blog, one woman rushed me about blogging back in the day too but yeah, are you notable?

Well done clap clap now lets see what the feedback is.

That guy interviewed me on his little blog tv show thing haven’t heard from him yet. I get 80% more traffic than him, my colleague said, THAT is why RAYMI when he asked “innocently” about what the big deal about bloggers and brands is. Advertising, dude. That’s what. It’s just a channel of preference. Have something neat you wanna raise hype and awareness for, email ME: RAYMI@RAYMITHEMINX.COM Think your brand is too elite for me, you’re fooling yourself and asleep at the wheel. My fingers are in every pie.

@zchamu was in my Blogher San Diego crew. LOVE HER! Which is blog code speak for SHE LOVES RAYMI.


Moments prior to this I was like you have to be a punk rock mommy blogger these days to be interesting again and WHAMMO! Dreams answered.

Shannon was on her way back to Ottawa. Wah. Go hang out with my aunt and uncle! They’re like me (nothing like me) but way more posh.

Amen blonde sister. Don’t feel alienated other girls. Colleague said I alienate people sometimes when I write I had no idea what he is talking about cos he hasn’t any hair at all!

Here is a picture of what me pretending to know EXACTLY what african drumming is. Like, Peter Gabriel’s concerts? Gahaha. Please totally invite me I dance like a chicken to tribal music it will be hilarious.

Wait for it!


I am doing my patented MIB-rip-off memory record wiping by waving at the air. Photographic evidence unfortunately doesn’t delete the same nor does willingly typing html code into the body of your typing field for the photo either. It’s unfortunate that this entire post is tainted for me based on one rotten egg of a woman talking shit about me. My brand isn’t “for her” and had I known this our conversation meet and greet that I was nothing but lovely during would have been wildly different.

It’s ok, I’m wearing a hat. I got this covered.

She liked me, I liked her, blah blah blah oh that’s right she was at the picnic too!

Give me some.

I want a tiara! I’ll be a stagette party forever no problemo!

Conference sponsor what’s up!

Give me one.

Sometimes I look Japanese right? That is because I am related to David Suzuki. No just kidding. Notice how I antagonize a notable periodically here for about a month’s time to get a reaction out of it. WINDOW’S CLOSING, SUZUKI. Why weren’t you at the picnic? I planted a tree in your honour.

There’s a video of this but I think it was TMI so won’t be posting. If I knew how to edit. Hmmm.

Ha. Who even knows anymore?

Tracey was like what would we talk about on tv? I’m LIKE WHAT WOULD WE TALK ABOUT????

She said I had it going on and I said you distracted me during my panel, I saw you look down and was trying to figure out who you were and then saw you typing and thought, “what is she typing about me?” I am totally self centred.

I wish I didn’t look like this when I laughed, but I do. Oh well. The point is what WOULDN’T we talk about on CityLine? What is the live delay, 5 seconds? Bahaha.

Don’t I look like Sam Crenshaw sometimes?


Something neat, this photo is trending right now on tumblr:

It took my breath away because I took a photo of the same steps in New Orleans Louisiana in April 2008. Crazy!

See the cup in the mailbox?