Cool Branding 101
(video removed so the following is relevant to a shirt I was wearing in it).
I will retire this song from my blog now. This is the second part of it when she really rips her. That was the most expensive shirt I bought ever really that I can think of. My Smythe blazer was purchased with free money ($1000 gift card to holts renfrew!) so I don’t know if it counts cos it’s not out of pocket. It was almost $800. Then it went viral a week later, the label, by kate middleton selecting it while visiting toronto. The same happened with my monster bikini which every girl I know said they tried it on or saw it, everyone wants to glom off the mainstream or affix themselves to it. Yeah but DID you buy it? No you di’in’t. There is no denying that I am a trendsetter, an originator and early-adopter. Getting to things first, is not only an obsession, it’s a compulsion. When you live on the beat, at the pulse, in a city or largely I feel, born with it (a cool gene) this is where the compulsion comes from. It is ingrained. Debate me all you like about this alleged coolness but you’re wrong.
It’s a skill. You can’t purchase cool just like Douglas Coupland said purchased experiences don’t count. What about all the rich guys in the world, what’s next? Celebrity. Not satisfied til “it all” is all attained. I know I am not stopping until I am in a feature film, big one. Even if it kills me and it most certainly will.
I am having one of those and now what do I talk about moments because at the moment I am immersed in 4 separate projects. Half the shit I am presently doing in life I should have been doing years ago. I think the city would have swallowed up and spat out a 19 year old trying to lead a burlesque troupe, I was too green, too young. Now I am ready. I want to, as usual, blab about every detail about these projects because I am hyper and excitable and proud. My edginess gets the better of me, bests me and I decided to stop obstacling myself. Yesterday I flipped out and said if I can’t undo my image (colleague said it doesn’t happen over night) then I may as well throw in the social media towel cos this is bulls-t.
My traffic is better. My rank is HIGHER. My legend, older. People are actually reading my blog so it tells me they just don’t think people have the capacity to change. The raciest thing about me is my tits. Which haven’t been seen in ages. I love children and animals. I am no phoney.
My legacy it will be Rock and writing. Maybe some art too. How f-ing cool no? You know who is in to that? Kids. I have a niece who is 13. You want to sell things to these tots, they are reading Raymbo just so you know. They follow where cool is and I’m sorry to break it to you but IT IS RIGHT HERE.
I don’t toot my own horn too often cos in my experience I have found that is when things sincerely go to shit but I am just glad to hear that others have been and sometimes karma has a way of biting you. A pal said we don’t congratulate ourselves too much, or enough. So maybe I’ll do just that. I busted my ass this week, so cheers to ya if ya did too!
XOXO Yours, Raymbo.
Ps. Here’s my runway and said blazer. FIERCE!
UMG blocked your top video
You can always congratulate yourself in private and pat yourself on the back
conservatives will stick with conservative because its safe and works for them
Edgy will stick with edgy because thats who they really are.
Its ok to change but stay true to yourself. Its just a part of evolving. If you aren’t being true to yourself, you’ll feel it in your gut. Its just a knowing feeling.
Best to keep it real.