Advertising  

Dear potential Raymitheminx.com Advertiser,

Are you looking for a diverse, well-educated demographic? Do you want to cut costs by having your target audience pre-selected, their browsing habits studied and available to you in graph form? Do you want that proverbial bang for your advertising buck? Direct your attention to www.raymitheminx.com, the popular blog recently featured in the Globe and Mail.

Let’s be honest – the struggles that advertisers face are real. People have learned to tune them out. Advertisers respond by making them bigger, louder: by replicating Times Square on Yonge Street. They respond by hiding advertisements in the pockets of new shirts, or as bookmarks in new books: they respond in more ways that consumers find invasive. They, in a nutshell, are failing, spending with the consolation prize of “brand awareness”.

They don’t need to be bigger or louder to get noticed, they need their ads more accurately placed. At 5000 (often more) daily uniques, pageviews 12,000 (and more) in a 24 hour cycle, and going for ($300 flat rate non-negotiable) a month, where else in Toronto or Canada can you reach that much of this demographic for this price?

You don’t want your company logo outside some congested university as your target audience walks by, texting, barely noticing. You want your company logo on the screens of their laptops, on the websites they choose to check daily. You want your brand to be talked about, highly esteemed, admired. You want brand loyalty. You want your brand associated with the best of everything, including social media.

No one wants to do your quiz on Facebook. No one wants an email or phone call from you. No one wants another expensive beer commercial to delay the puck drop another 30 seconds. People do want to know what kind of beer that Raymi the Minx is drinking. So, in closing: What kind of beer is she drinking?

Any questions, concerns, or inquiries may be directed to accountable and responsible professionals at raymi@raymitheminx.com